Top 3 reasons telling you why Lululemon is expensive

Lululemon is one of the most expensive athleisure brands in the market today.

It was founded in 1998 by Chip Wilson when he noted that women’s sportswear at the time was made of fabric that was neither comfortable nor suitable for exercise and movement.

Lululemon stocks a wide variety of activewear, from leggings to sports bras and jackets that typically range from $90 to $130.

1. High Cost Of Production

Expensive machines and fabric developing techniques are used in the manufacture of Lululemon apparel.

The company also puts the manufactured products through thorough product testing and quality control to ensure it offers high-quality items to its clients.

The vice president of global product quality once reported that they run 13 to 15 product tests before they proceed with manufacture and that every single fabric has to be tested before leaving the manufacturing facility.

Some of the factors to consider for cost during the entire production process are the price of machines and their maintenance and the human resources required throughout the process.

Products that are expensive to make are consequently just as costly to purchase since the company has to realize profits.

All expenses are usually taken into account so that the company can achieve a break-even point and also make a profit.

2. Research And Constant Innovation

Lululemon continually tries to improve its products and upgrade its apparel.

To achieve this, it has to put together an enthusiastic team of design experts and market research teams to experiment on all kinds of clients, materials, and fabrics to constantly come up with better quality products and keep up with current trends.

The irony is that research should delve deeper into making processes and products efficiently to manage costs.

The company invests a lot of money in research to ultimately improve its functionality, performance, comfort, and style.

It has a lab in Vancouver, Canada, known as the Whitespace lab, which serves this purpose.

This facility is equipped with high-quality exercise machines, humidity-controlled chambers, and dunk pools for running these experiments and coming up with superior items.

As a rule of thumb, to do something new and maintain constant innovation, you have to push the boundaries of technology, reach advanced energies, acquire extremely high precision, increase durability, and make computational tasks more sophisticated.

For Lululemon to stay ahead of its competitors, it means they have to spend millions of dollars for research.

3. Quality Fabric

Lululemon strives to make clothes that individuals can comfortably wear while exercising, stretching, or even carrying out day-to-day activities.

It strives to use quality fabric that is elastic, breathable, does not easily fade after several washes, and does not pill.

Therefore, it invests a lot of money in carrying out experiments to improve these fabrics.

It uses various fabrics such as nulu, nylon, everlus, and lycra, depending on the purpose of the product being manufactured.

However, it mainly uses one known as luon, a combination of 86% nylon and 14% lycra, which they import from Taiwan.

The fabric is meant to wick away moisture when you sweat as you work out.

Products such as luon pants are made by Eclat Textile Co. in Taiwan.

Do you agree with the top 3 reasons? Share your views with us now. 

October 18, 2022 — Shopify API
Tags: WHY...?

Leave a comment